How to Succeed in Commercial Real Estate | 
 enlarge | Author: John L. Bowman
Publisher: Mesa House Publishing
Category: Book
List Price: $21.95
Buy New: $13.69
You Save: $8.26 (38%)
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Rating:  19 reviews
Sales Rank: 14502
Media: Paperback
Number Of Items: 1
Pages: 316
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 5.9 x 0.9
ISBN: 0940352168
Dewey Decimal Number: 333
EAN: 9780940352162
ASIN: 0940352168
Publication Date: October 2004
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| Editorial Reviews:
Product Description
How to Succeed in Commercial Real Estate is a comprehensive, practical book for those considering entering the field of commercial real estate, those just beginning in the business, as well as experienced brokers and sales managers who want to evaluate and strengthen their current strategiesespecially those related to listings, negotiations, contracts, and sales. The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas retail, office, industrial, and investmentas well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they dont have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty thats a good fit for you.
Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers.
The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing the property.
Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules.
Rent and how it is calculated and quoted, including triple net, modified net, gross, and full service leases.
Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management.
The pros and cons of going independent and how to decide if its the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from 30 years in the business.
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| Customer Reviews: Read 14 more reviews...
 The book was okay July 5, 2008
1 out of 1 found this review helpful
This book was well written and had some solid information, but I felt it lacked detail. The book spends a lot of time talking about salesmanship and very little time really explaining the details of either evaluating or negotiating commercial deals. Honestly, I really liked Loren Keim's book The Fundamentals of Listing and Selling Commercial Real Estateand John Peckham's A Master Guide to Income Property Brokerage : Boost Your Income By Selling Commercial and Income Properties , 4th Edition better. Both went into detail on where and how to find clients, particularly online, and both did some detailed explanations of evaluation techniques, pricing strategies and understand the terminology.
 Terrific book for any broker November 28, 2007
This should be a must read for any beginning broker, and it should be a skills improvement book for any experienced broker.
Great book for a primer on commercial real estate September 1, 2007
Don't be mislead by the introduction to the author at the start of the book. The author appears to have been a professional student in his younger days, who had no idea what he wanted to do in life. He has two liberal art undergraduate degrees from two different colleges with a major in philosophy, then he started to work in his dad's commercial real estate firm. I thought oh boy! Do I really need to waste my time on this book?
The book is an excellent primer for those who might be interested in selling commercial real estate. It would even be a worthwhile read for most residential RE agents. It covers many areas which could transfer knowledge to residential agents. While I can see some of the reviewers would be disappointed because it includes many basics in real estate a person considering entering the field should know and gives them a feel for what it's like to work in the field. The author has a variety and good understanding of the entire field of commercial RE, as has had many management positions within the field. What more this isn't book written by someone who has never been in real estate. There are plenty of those books in the market place. Likewise this is not a book about how to get rich quick, which are plentiful in the market place.
Is the book general - yes! Is it informative - yes! Is it interesting reading - yes! If you're a pro in commercial real esate with over ten years experience it's not the book for you.
Informative August 24, 2007
I would say the book was pretty informative and relatively insightful. It seems there are very few good books on commercial real estate brokerage - and I would recommend this one.
The book is a good broad brush of concepts...if you hunger for knowledge about commercial real estate, this is a good book.
Superb !! March 2, 2007
2 out of 2 found this review helpful
This book is a hands on approach on how to make it on the commercial real estate arena,anyone who thinks they can come and make the big money on the ultra competitive world of commercial real estate easily is dreaming.He give you the stepping stones on how to build your business from scratch and it comes from someone "who's been there" not someone trying to peddle you into a "magic" way to make the big money.I applied some of his techniques and they DO work if you are willing to put the time and energy.The stuff he shares with you here will take you an average of 5 to 7 years to learn if you start on the business with little or no experience. (and more than half of your commision if you work for a big kahuna commercial brokerage firm)Good Job!!
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