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 enlarge | Author: David Meerman Scott
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $15.09
You Save: $9.86 (40%)
New (42) Used (17) from $13.17
Rating:  109 reviews
Sales Rank: 1117
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 0.7
Dimensions (in): 8.7 x 5.7 x 1.2
ISBN: 0470113456
Dewey Decimal Number: 658.872
EAN: 9780470113455
ASIN: 0470113456
Publication Date: June 4, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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| Customer Reviews:
 Excellent "how to" manual September 29, 2008
This was an excellent summary of how to get involved with electronic marketing. I recommend it for anyone who is starting out.
 W Willard's review of The New Rules of Marketing & PR September 29, 2008
2 out of 2 found this review helpful
I have over 40 years marketing experience and now find myself needing to utilize the resources of current technology to effectively market products and services.
This book is providing me , at the age of 74, with the tools that I need. It's very informative.
W. Willard
San Clemente CA
It just makes sense! August 22, 2008
1 out of 1 found this review helpful
I have working in marketing for years and have even dabbled in new marketing, social media and the like. The New Rules of Marketing and PR just takes it to a whole new level where it just makes sense!
After reading I have an entirely new focus around our day to day activities as well as our overall marketing strategy. I keep it on my desk and am constantly referring to it or the thousands of notes I took while reading it.
HKM
Director of Marketing at a Software Start-up
New rules mean new behaviours August 21, 2008
1 out of 1 found this review helpful
David Meerman Scott gives an exceptional overview of how these very traditional disciplines are changing, but with excellent practical tips and advice as to how to embrace this change.
A must read for any PR or marketing professional.
Excellent with lots of repetition August 16, 2008
0 out of 1 found this review helpful
The book is a an excellent introduction to the new e-PR and e-marketing techniques, and full of concrete methods on how to tackle these issues.
The only catch is that it is full of repetition: same advices and same examples repeated over and over again. I think is the repetitions are taken off, the book could be shrunk down to 100 pages
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