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 enlarge | Author: Clayton M. Christensen
Publisher: Collins Business
Category: Book
List Price: $17.95
Buy Used: $2.45
You Save: $15.50 (86%)
New (38) Used (60) from $2.45
Rating:  160 reviews
Sales Rank: 3797
Media: Paperback
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 0.5
Dimensions (in): 8 x 5.3 x 0.9
ISBN: 0060521996
Dewey Decimal Number: 658
EAN: 9780060521998
ASIN: 0060521996
Publication Date: January 2003
Availability: Usually ships in 1-2 business days
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Shipping: International shipping available
Condition: Softcover. Stickers on back cover. Has heavy highlighting and some underlining. Some cover wear. Ships the next business day, with tracking and delivery confirmation sent to your email.
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| Customer Reviews:
 A Classic February 23, 2007
1 out of 1 found this review helpful
Clayton Christensen came up with an explanation for why is it that large companies always seem to miss the wave for the next big innovation in their business. He observes that change comes as a surprise to those companies that have enjoyed success before, with very few exceptions. The author postulates that the conventional way for big companies to handle sustaining technologies is largely geared to make them fail when they meet what he calls disruptive technologies.
The author uses useful examples to reinforce the book's core arguments which greatly enhance the understanding of the message. In this regard, Christensen uses the hard drive industry, the excavator and steel industries, among others, to illustrate how companies simply fail to notice the likelihood of disruptive technologies. Such companies have a tendency to focus on satisfying the demands of existing customers, and largely avoid being diverted to risky ventures for markets that are not yet in existence and where the profit potential is uncertain.
Hence the strategic potential of technology is overlooked, and the innovation ends up being exploited upon by the smaller and more nimble competitors who can plant and grow an emerging market because they get excited about smaller volume sales. They have the energy and drive to find markets that do not necessarily need the more elaborate features that may be associated with the existing product.
The book gives advice on how a company may identify a disruptive technology emerging and how it can best strategize with its capabilities, resources, values and processes to effectively handle the new technology. Christensen's suggestions make sense; appear to be practical and useful. This book is important not only for those in the technology industries but provides insights on how any organization can effectively deal with changing paradigms.
Important Read February 9, 2007
This is an important book because it highlights the need for companies to constantly evolve, improve quality, and meet changing consumer and market demands. A similar message was imparted in "Good to Great." I would recommend this book to any owner or manager of a mid sized organization that has reached a level of market maturity or stagnation.
If you are interested in the creating wealth aspect of business ownership you may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.
Classic work on business innovation January 4, 2007
Well written, insightful book on why it is so difficult for market-leading companies to innovate successfully. Lays out a set of detailed case studies to make his argument clear and compelling. Highly recommended.
 Can you know what you don't know? December 6, 2006
1 out of 2 found this review helpful
This text goes into incredible depth analyzing the disk drive and earthmoving industries and is very useful in drawing conclusions on managing disruptive technologies. In managing disruptive technology, his prescriptions are quite valid; however, overcoming the hurdle of "not knowing what you don't know" can be so daunting that no action can overcome it. The book is very useful in describing the issue and positioning a business for change given the limitation stated above.
An excellent and informative read November 28, 2006
2 out of 2 found this review helpful
"Disruptive technology" is a term that is used a lot lately amongst innovators and entrepreneurs; however, not many people really understand the difference between sustaining and disruptive technologies. "The Innovator's Dilemma" thoroughly explains what the difference is between sustaining and disruptive technologies, gives examples of each in several industries, and gives techniques to help identify whether or not a new technology is disruptive. The author explains why large organizations often fail to successfully develop and implement disruptive technologies. He also offers suggestions as to how to deal with disruptive technologies and what their ideal development environments are. Overall, "The Innovator's Dilemma" is an excellent read. The author uses interesting examples to illustrate these concepts, covers a lot of important information about how disruptive technology products are born, and explains why large corporations often are not able to bring them to market and how smaller, start-up companies capitalize on the weaknesses.
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