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 enlarge | Authors: W. Chan Kim, Renée Mauborgne
Publisher: Harvard Business School Press
Category: Book
List Price: $29.95
Buy New: $17.85
You Save: $12.10 (40%)
New (54) Used (38) Collectible (1) from $16.89
Rating:  171 reviews
Sales Rank: 644
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 6.3 x 1
ISBN: 1591396190
Dewey Decimal Number: 658.802
EAN: 9781591396192
ASIN: 1591396190
Publication Date: February 3, 2005
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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| Customer Reviews:
 Blue Ocean is a must Read June 14, 2008
0 out of 2 found this review helpful
Good Book and a must read for anyone starting a Business or a new venture.
Excellent! June 8, 2008
0 out of 4 found this review helpful
I am very pleased with my order. The book was in excellent condition and was swiftly delivered.
Thanks!
A Value Innovation May 19, 2008
2 out of 4 found this review helpful
The authors use the ocean metaphor to differentiate between the typical
strategic approach and the one that they advocate. The bloody red ocean is where the vast majority of companies thrash and battle furiously with their competition, adding incremental improvements to differentiate their
products/services. The blue ocean, as the subtitle suggests, describes an
uncontested market space that makes competition irrelevant. It is achieved through value-innovation - creating a leap in buyer value and reducing cost at the same time.
A variety of ways to create blue oceans are described in the book to include, reconstructing your market boundaries and reaching beyond existing demand. The authors provide easy-to-understand concepts and tools for taking your own organization through a strategic planning exercise.
The authors also acknowledge that even if you develop the most wonderful
strategy, implementing it can be quite difficult, so they provide pointers for helping bring about organizational change.
It is acknowledged that all blue oceans eventually become red. Tips are
provided to help determine the right time to start value innovating again, vs. riding out the blue ocean.
This is an important book. It's a value-innovation in its own right for assisting with strategic development and execution
Nick McCormick, Author, Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager
Any color as long as it is different May 14, 2008
0 out of 2 found this review helpful
It's all about differentiation. Take a little issue and make it huge in the eyes of your market. A great read, starting on the first page.
Good Book May 9, 2008
0 out of 3 found this review helpful
"There are only two revenue generators, marketing and innovation, all the other functions are expenses" Drucker. "The main goal of the company is to create customers" Drucker. This is what this book is about. Its about creating and providing value for customers through innovative means. Nine tenths of strategy lies in implementation. Take the parts that work for you and use it in your business and discard the rest. Blue ocean strategy is not a "one size" fits all strategy, nor is it a ten step guide to propel your company to a utopic position of competitive advantage. As a management consultant I frequently use some parts of the book to re-formulate strategic models for my clients. Jim Kayalar is a Certified Management Consultant with the Institute of Management Consultants USA (IMC-USA) with 20 plus years of experience in a myriad of industries. Jim Kayalar is the managing director and founder of Business Tune Up.
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