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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

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Author: Dan Roam
Publisher: Portfolio Hardcover
Category: Book

List Price: $24.95
Buy New: $12.98
You Save: $11.97 (48%)



New (40) Used (11) from $12.75

Rating: 4.0 out of 5 stars 70 reviews
Sales Rank: 580

Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 7.2 x 7.2 x 0.7

ISBN: 1591841992
Dewey Decimal Number: 658.403
EAN: 9781591841999
ASIN: 1591841992

Publication Date: March 13, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: SATISFACTION GUARANTEED! NEW Book! May have remainder mark. Most orders ship within 1 BUSINESS DAY with ORDER CONFIRMATION.

Customer Reviews:
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5 out of 5 stars Excellent!   April 15, 2008
 4 out of 4 found this review helpful

I'm quite a visual guy but that book make you create concepts in a snap!
Really efficient and far away from being a hard lecture.
If you have diffculties to express the working problems you have, this book is the one to have!



5 out of 5 stars One of the Top Communication Books this Decade!   April 12, 2008
 8 out of 8 found this review helpful

This book should be taught at the college level. It is an extremely well written book that captures the essence of business communication and what it should be. How many of us have sat through boring word wall presentations of list after list of speakers notes. The next time someone makes me sit through one I am going to send them this book.

The basic concepts of Visual Thinking: Look, See, Imagine, Show are helpful in providing a framework for developing your thoughts prior to starting any presentation. Then using the SQVID guide to understand what type of picture to use helps you think through the problem and finishing with the author's six ways we see and show of Who/what, how much, where, when, how, and why provides a guide for how to communicate your ideas.

I never read a business book twice but find myself studying this one. I have read over 50 business books in the last 18 months and this is at the very top of my list.



5 out of 5 stars Back of the Napkin   April 9, 2008
Great book. Adds a new dimension to effective communication. I have no doubt that it will be a great help to me in future presentations.


1 out of 5 stars Disappointed   April 9, 2008
 8 out of 37 found this review helpful

I was really looking forward to reading this book and using it as a resource for helping me solve many of my everyday business issues. I very disappointed. The book does describe a very simplistic view. However, the process lacks any depth to be useful in my work.


5 out of 5 stars From Bar Room to Boardroom   April 7, 2008
 5 out of 5 found this review helpful

As an longtime napkin scribbler and doodler, I was so pleased to see someone actually put some rigor and science into that process! Bring it from the bar room to the boardroom, so to speak. Anyone who even remotely buys into the idea that we are becoming increasingly dependent on right brained thinking for success needs to be exposed to Roam's work. The ideas and techniques in this book can make the difference between engaging people's brains and losing their interest. Between "making a sale" and losing a prospect. Between getting your idea across and boring people to tears. Very important piece of work for anyone who is in the business of communicating ideas -- and who isn't??!!

The ideas in this book are the types of things that I will keep coming back in my work -- looking for new ways, techniques, approaches etc. to communicate in a powerful way. My only complaint -- I wish that the publisher would have invested more in high quality color images, since the work itself is so visually oriented.



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